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Lyft "Staycation"
Project Type
Illustration, OHH, Print, Digital, Experiential, High Traffic Visibility, NYC
Date
Spring/Summer 2018
Credits
Illustrators: S. Harrington, M. Perry & A. Rae
Agency: Wieden+Kennedy
Creative Directors: S. Jennings, E. Helin
Art Director: A. Joseph
Copywriter: M. Simpson
Role
Vendor management (printers, installers), creative studio management, scheduling, template & file management, internal agency routing, color proofing, test printing, print production.
“Summer in New York is a conundrum. There’s a wealth of attractions at your fingertips, but the subway is 150 degrees. To coax New Yorkers out of their neighborhoods, we reminded them that even the most hard to reach destinations are only an air-conditioned Lyft away.” – Matt Simpson, Copywriter, Wieden+Kennedy
Created in the stylings of the vintage “Greetings From” postcards, this street level OOH campaign was viewed daily by NYC’s 11 million cynical residents and commuters to remind them that there’s still things to see in their (almost certainly adopted) hometown.
